New F&B Client Alert: CIIC PR Partners with Miami Bakery Pamela Wasabi

We are delighted to announce our partnership with Pamela Wasabi as the newest addition to our growing food & beverage portfolio and expanding the agency’s local presence in Miami. Opened in 2016, Pamela Wasabi is a Miami-based, wholesale vegan bakery specializing in organic vegan and gluten-free cakes, cookies, desserts, and treats. 

CIIC will spearhead Pamela Wasabi’s communications strategy through media relations, thought leadership, events and promotions, and influencer partnerships, targeting Pamela’s key markets of Florida and the East Coast.

Pamela’s message of “self-love at the table” is proposing new ways of eating. “I am so excited to grow my business with CIIC PR,” says company founder Pamela Wasabi. “Together, I hope to spread how vegan and gluten-free cuisine is an art.” 

Pamela Wasabi is an author, artist, and creative director. Her principles stem from her education in eating psychology, integrative nutrition, plant-based food artistry, and Eastern philosophies. Her gluten-free, plant-based bakery specializes in artisanal goods made from wholesome, high-quality, and exotic ingredients. Her recipes are clear of food dyes, preservatives and all that “junk,” as Wasabi describes it. Wasabi’s company slogan, “eat more beauty,” is a poetic testament to her bakery and urges customers to respect their bodies and honor their choices when it comes to food to glow from the inside out. Her food philosophy stems from a mindful practice of respecting the body, nature, and our lives.

As part of her holistic approach to a healthy lifestyle, Pamela has also authored four books, including two poetry books such as her most recent title, “White Tiger.” Her book “The Wild Woman” expands on understanding the relationship between the body and our feminine power. 

For more information follow @ciicpr and @pamelawasabi_bakery or, visit Pamela Wasabi's Website to get a glimpse of the bakery.