CIIC PR Expands International Hospitality Portfolio with the Addition of The Principal Madrid - by Único Hotels

We are delighted to announce our partnership with The Principal Madrid - by Único Hotels, a collection of luxury independent properties in Madrid, Barcelona, Mallorca and Costa Brava. Recognized as the first five star boutique hotel on the iconic Gran Via, the seven-story Spanish Renaissance-style superstructure is the epitome of elegance, situated between the capital’s most illustrious buildings amidst the streets of Salamanca and Arguelles. We are honored to lead The Principal Madrid’s public relations efforts, and look forward to increasing brand awareness as well as building media relationships in the United States through our integrated public relations strategy.

Inaugurated in 2015, the seventy-six room treasure tells a story within its architecture dating back to the early 1900s. add a modernized touch to the otherwise privy interior. unparalleled amenities including an elegant cocktail bar and exceptional dining options for guests. The hotel’s design maintains all the glamour of a bygone era, thanks to careful preservation of the original architectural details.

Shops and restaurants decorate the surrounding area, which serve as a privileged viewpoint from La Terraza, the hotel’s rooftop garden. An oasis of plants, olive trees and cypresses shades guests while sipping on crafted cocktails by renowned in-house mixologist, Manel Vehi.

We are thrilled to add to our expertise in international hotel destinations, and eagerly anticipate working alongside the team at The Principal Madrid. With the surge of American travelers to Europe, it is imperative now more than ever to serve as leaders in the industry and showcase the magic of Madrid.

For more information follow  @ciicpr and @theprincipalmadrid or, visit The Principal Hotel Madrid to get a glimpse of unparalleled hospitality.