CIIC PR Kicks Off Partnership with Hotel BPM, The Music-Inspired Hotel Making Its Post-Million Dollar Renovation Debut This Fall 2025

Brooklyn, New York is at the epicenter of cool. It is renowned as a hub for music, culture, diversity, community and cuisine. With its ever-evolving creative energy, there’s no better time for CIIC PR to launch our new partnership with Hotel BPM, located in the heart of Brooklyn’s Industry City. This collaboration marks a full-circle moment for us—we successfully led the hotel’s grand opening PR efforts back in 2012, and now, more than a decade later, we’re thrilled to be back for its highly anticipated Fall return following a multi-million dollar renovation.

The revitalization comes with the launch of a brand-new restaurant, Fader & Fork, and a full cultural rebrand and design. Lest we forget, the property was created by renowned DJ Bijal Panwala, whose music sense is at the core essence of the property. 

As the hotel’s Agency of Record, we will lead strategic communications efforts, creative media campaigns, influencer engagement, and activations. We’re particularly excited that the hotel is just so incredibly positioned. Nestled in Brooklyn’s dynamic Industry City and a subway ride from Barclays Center and Times Square, Hotel BPM is perfectly located to become a cultural hotspot. Anyone who lives in NYC, or even visited, knows Barclays is more than just an arena. It’s the heart of Brooklyn entertainment, home to the Brooklyn Nets, the New York Liberty, and a rotation of global music icons.

This is a PR Professional’s dream!

Our team will also play a big part in the debut of the hotel’s new Fader & Fork, a new restaurant concept within the property. Starting with breakfast and evolving into a full-service dining and bar experience, Fader & Fork will feature seasonal menus and DJ-curated playlists, delivering a multisensory culinary experience. 

Stay tuned as we roll out this exciting campaign, and follow along as Hotel BPM makes its debut this Fall.