Norman Estates at Rancho San Lucas

Overview & Challenge

Situated on a beautiful stretch of the Pacific in Cabo San Lucas. Rancho San Lucas Resort and Residences features a private resort community; single-family residences; condos; a village that includes shopping, dining, and entertainment and more. The resort caters to an affluent target audience that enjoys travel and the finer things in life, whether on vacation or in a second home.

In anticipation of the development’s exclusive opening of their resort and the Norman Estates by legendary golfer Greg Norman, the first Greg Norman branded Estates in Latin America, CIIC was tasked with raising media buzz prior to opening, including exclusive one-on-one interviews with Greg Norman, working with the design team and architects on a series of “teaser” campaigns complete with renderings and select interviews with top press, media tours with resort executives in their target US Markets, and more.

To officially “unveil” the Norman Estates at Rancho San Lucas, we worked with the Sales & Marketing team to plan a ‘Sneak Peek’ event at one of the private residences, hosted by Greg Norman himself. We invited a select group of press as our VIP guests, marking this important turn for Rancho San Lucas and placing the development among luxury and golf media, travel and real estate outlets, and top national media.

In addition to our public relations efforts, we also overhauled the property’s social media channels, creating a vibrant look and voice that affects an affluent image of Rancho San Lucas.

Results

• 36.7 Million Media Impressions

• $125,000 Estimated Editorial Value