Going Green in Costa Rica

For independent eco hotel Cala Luna Boutique Hotel and Villas in Tamarindo, Costa Rica, we stay keen on feasible and worthy opportunities under the hotel’s boutique capabilities. As a wellness and sustainability focused 39-room luxury hotel located within a leatherback turtle sanctuary, Cala Luna has a unique position in these continuously growing sectors within the travel industry. To this end we looked to promote these differentiating elements to media, influencers and within on-budget partnerships and giveaways.

Our team was able to secure word-of-mouth buzz and increased the property’s social media profile with a social strategy involving content creation, on-site photography, community management and a curated aesthetic to craft a unified image for the property across Facebook and Instagram.  

Secondary research involved the hotel’s social network insights and the hotel’s visitor statistics, which gave us a snapshot of audience demographics to target, particularly the high rates of visitors in weddings, romance, wellness, and adventure travel markets. These insights also signified the hotel’s low season of May to August, during which we aimed our efforts to increase awareness.

Results

• 74 Million Media Impressions

• $323,000 Estimated Editorial Value

• 43,500 social media interactions