Welcome to VIK: Chile’s Vineyard Oasis

CIIC PR continues to grow in Latin America -  this time, we’re headed to the Millahue Valley in Chile for our new partnership.  VIK is an award-winning vineyard and luxury boutique hotel known for its breathtaking panoramic views and its remarkable onsite VIK Winery, which produces holistic world-class wines. We couldn’t be more thrilled to lead a strategic communications campaign, integrating media and trade relations, partnerships, influencer relations, and thought leadership opportunities to promote such a stunning destination and unique brand to the U.S. market.

VIK’s collection of wines combines the qualities of old-world wines from French regions like Bordeaux with the new world’s vibrant style to reflect the freshness, structure, precision, and energy present in their terroirs. VIK has received innumerable recognitions for their wines - including a rating of 97 points for VIK 2020 and 96 points for La Piu Belle 2020 from James Suckling - solidifying a strong presence in the industry for their vintages and portfolio. 

Recognized as one of the “Top 5 Vineyards” by World's Best Vineyards in 2022, VIK Winery is designed from top to bottom with cutting-edge technology and a minimal impact on the landscape, with terroirs offering a majestic and natural landscape composed of 12 valleys, each one with its own micro-climate and distinct exposures. The VIK brand’s commitment to sustainability is evident through its eco-friendly practices such as water and energy conservation, as well as a minimal waste and a low contribution of greenhouse gas emissions. 

“Our hotel is an art gallery, and the land that houses our vineyards is a perfectly harmonious piece of paradise. We are aware of the responsibility that we take on by inhabiting this incredible place. “

-VIK