Maximizing Client Visibility with Influencer and Brand Partnerships

In the dynamic world of public relations, the power of influencer and brand partnerships cannot be overstated. At CIIC PR, we have mastered the art of leveraging these collaborations to propel our clients to the forefront of their industries. Our work with BGPL USA, the leading importer and marketer of Barton & Guestier, Patriarche, and Listel brands in the U.S., stands as a prime example of how brand partnerships can increase the impact and visibility of a brand.

By leveraging the influence of key social media personalities and collaborating with like-minded brands, we boost brand awareness, reach new audience segments, drive product innovation, and cultivate long-term relationships, paving the way for future opportunities.

Enhanced Brand Awareness

By collaborating on these initiatives, the brand steps confidently into the spotlight as an industry leader and trendsetter. These strategic alliances can be further amplified by a three-pronged approach, similar to our partnership between Veuve du Vernay and Vinglacé to celebrate the start of summer, where an influencer is brought in to boost visibility. Joint content creation, such as blog posts, videos, and social media takeovers, engages audiences more effectively, driving higher levels of interaction and fostering a sense of community among diverse groups of consumers. By merging their strengths, the partnership ignites a buzz from media and consumers alike, ultimately strengthening the position of both brands in their respective market(s).

Case Study: “Don't Stop the Rosé: Keep the Party Going with Our Week-Long Giveaway!” 

Brands Highlighted: Veuve du Vernay + Vinglacé

In celebration of National Rosé Day and the first day of summer in June, CIIC executed a social media giveaway for premium French sparkling wine brand, Veuve du Vernay and the elegantly crafted drinkware brand, Vinglacé (@thevinglace, followers: 29.6K). We loved her zest for life and her passion for entertaining. She curates beautiful tablescapes with food, flowers, and unique bottles of wine, making her the perfect fit to enhance our campaign's reach and impact.

By the end of the giveaway, Teri received 264 entries, and Veuve du Vernay experienced a significant boost, increasing their follower count by 68. This growth not only highlights the success of the collaboration but also exemplifies the benefits of aligning with like-minded brands and influencers.

New Audience Segments

When connecting with potential partners, it's important to assess the synergy between the brands and approach the partnership creatively. This involves understanding each partner's values, target audiences, and goals. By thinking outside the box, both brands can leverage their unique strengths to create innovative collaborations that maintain relevance and unlock new opportunities. A prime example of this is our partnership with Veuve du Vernay and voco Times Square South. This collaboration involved working with vetted influencers to create content that promoted the property and an exclusive booking package, leading to higher levels of interaction and engagement with their audiences.

Case Study: PRIDE & Rosé with voco Times Square

Brands Highlighted: Veuve du Vernay + voco Times Square

In celebration of Pride Month in New York City, Veuve du Vernay partnered with voco Times Square South to develop an exclusive booking package titled, “PRIDE & Rosé with voco + Veuve du Vernay.” When booking from June - the beginning of July, visitors were also welcomed with a complimentary bottle of Veuve du Vernay Sparkling Ice Rosé. To amplify this initiative, CIIC strategically chose to partner with LGBTQ+ influencers, JJ Niemann (Instagram: @jjniemann, 219K followers) and Arielle Scarcella (Instagram: @arielle_scarcella, 100K followers)

JJ Niemann is a New York City-based Broadway actor, known for his roles in productions like The Book of Mormon and Back to the Future. Lovingly dubbed the “King of Theatre TikTok,” his content resonates with actors, dancers, performers, theater enthusiasts, and fellow New York City lovers, making him an ideal fit to promote this particular package.

Arielle Scarcella, a Florida native, focuses on LGBTQ+ culture, politics, women's issues, and "controversial" conversations. We liked that she takes pride in the LGBTQ+ community and enjoys sharing exciting plans during the month of June with her audience, making her an excellent partner for authentic engagement and outreach.

Both creators were invited for a complimentary one-night stay to enjoy the package and share their experiences on social media with their followers. Combined, their twelve posts generated over 1,200,000 impressions, reaching more than 319K followers!

Product Innovation

Co-branded products or services offer a distinct advantage in the marketplace, setting both brands apart from competitors. By creating unique offerings that leverage the strengths of each partner, the collaboration results in products or services that are innovative and compelling. This differentiation not only attracts but also builds loyalty among consumers who value both brands, ultimately strengthening the market position of both brands.

Case Study: Mo’s Bundt Cakes

Brands Highlighted: Veuve du Vernay + Mo’s Bundt Cakes

In strategic alignment with Bastille Day, Veuve du Vernay collaborated with popular Miami cake shop Mo's Bundt Cakes (Instagram: @mosbundtcakes, followers: 8K followers) and Veuve du Vernay. The premium French sparkling brand provided Veuve du Vernay Ice Rosé which was the main ingredient to develop a limited edition Berry Rosé flavor which was available throughout the month of July to celebrate. 

To further promote the partnership, we tapped into each brand's social media communities by hosting a giveaway on Instagram and reaching out to local media outlets. This allowed us to collaboratively create content and offerings that resonated with both audiences, leading to ongoing collaboration and mutual growth.

Strength of Relationships

Brand partnerships are built on the foundation of strong relationships. In the ever-changing business landscape, it is imperative to remain fresh, exciting, and top-of-mind for your audience. By aligning with relatable brands and influencers to create desirable experiences for consumers, the benefits become endless. Ultimately, strong partnerships serve as a gateway to success, enabling brands to thrive and propel forward in a competitive market.