Client News: BLLA Concludes First Digital Summit

Hotelier Ian Schrager and Thrive Global Founder and CEO Arianna Huffington were amongst the headliners who shared their hospitality insights with virtual attendees during the first Digital Summit by the Boutique Lifestyle Leaders Association (BLLA) on Sept. 17 and 18. The summit gathered boutique professionals from across the globe for two days of commerce, culture and art, concluding with the announcement of the winners of BLLA’s 10th annual StayBoutique Awards.

Guests attended the conference via BLLA’s exclusive summit app available on mobile and desktop, which hosted over 80 speakers via 50 panels and webinars on the topics of investment and leadership from headliners including the  U.S. Travel Association, World Travel & Tourism Council, Fauchon Hospitality, EDITION Hotels and Standard International, to name a few. Amid a climate of emerging technologies and changing consumer expectations, the summit embraced the theme ‘Dare to Adapt,’ emphasizing the diversification and rising popularity of the boutique concept in a challenging year for the travel and hospitality industry. Topics covered all things boutique from true hospitality and fostering loyalty to financing a boutique hotel and valuation perspectives.