CIIC PR Takes On FITUR Madrid

Senior Account Manager Melanie Neff recently returned from a successful trip to FITUR 2023 in Madrid, Spain.  FITUR is one of the world’s leading tourism fairs and was held from January 18th to the 22nd at the Trade Fair Centre, organized by IFEMA MADRID.  In attendance this year were over 82,000 participants with over 8,500 companies representing 131 countries. 

“All the Pavilions were spectacular, FITUR is a great opportunity to network, connect, anticipate trends and witness what is unique from each destination and hospitality brands under one roof,” said Neff, who represented CIIC on behalf of our travel and tourism clients.

CIIC client Palladium Hotel Group was among the hospitality brands represented,  and hosted a press conference with President Abel Matutes Prats and CEO Jesús Sobrino, to share exciting new property developments and brand updates.

FITUR is a fantastic platform to learn about new developments, proposals, and future trends in specialization, technology, and sustainability, within the international tourism industry. We are proud to have made several valuable connections with trade media from the United States, Canada and Latin America, as well as gained insight in expert-led social media and brand partnership panels.

We look forward to Ecuador being the next 'FITUR Partner Country' at the next edition of the International Tourism Fair in 2024. For more information on FITUR, visit www.ifema.es/en/fitur or follow their instagram page @fiturmadrid