CIIC Expands Food & Beverage Portfolio with Jovē

We are thrilled to kick off the “Greatest. Summer. Ever!” with our new food and beverage client, Jovē Wellness, a brand passionate about the intersection of science and nature to elevate the fundamental benefits of water for improved wellbeing. CIIC was chosen to spearhead the launch of the company’s new alkaline water, Jovē.

Jovē "(pronounced Jo-V)" is a smooth, easy drinking alkaline water clinically shown to provide proper skin and cellular hydration to support healthy, vibrant living. Jovē is made with its proprietary Advanced Cellular Hydration Technology™ and is infused with an exclusive patented liquid silica, an essential mineral that increases alkalinity and is charged with electrons, a primary source of energy for our body and cells. 

CIIC will spearhead the creative launch campaign consisting of media outreach, consumer activations, events and promotions, influencer partnerships and product sampling. The "Greatest. Summer. Ever!" campaign includes a Summer Hydration Challenge, encouraging participants to stay ‘Happy, Healthy, and Hydrated’, as well as a #DrinkJovē Hydration Truck activation with brand ambassadors; all kicking off on June 23, National Hydration Day.

Jovē is currently available on Amazon and will be available at Publix, Giant Food Store and Earth Fare, later this month.