Barbados Tourism Marketing Inc. (BTMI) Renews Partnership with CIIC PR as LATAM Agency of Record for 8th Consecutive Year

Barbados Tourism Marketing Inc. (BTMI), has once again selected CIIC PR as its public relations agency of record for the Latin America region, continuing a successful partnership that began in 2017. This renewal underscores the shared commitment to positioning Barbados as a top Caribbean destination for Latin American travelers.

Over the years, CIIC has been instrumental in crafting and executing innovative campaigns that have elevated Barbados’ profile across key Latin American markets. The collaboration initially focused on promoting the launch of Copa Airlines’ direct flight from Panama to Barbados in July 2018, the first route connecting the island to Latin America. This historic development significantly enhanced accessibility for Latin American travelers and opened new opportunities for tourism growth.

“We are honored to extend our partnership with BTMI and to continue promoting Barbados, an island near and dear to us, in Latin America,” said Amy Sedeño, Vice President & Partner of CIIC PR. “Our team has been dedicated to highlighting Barbados’ rich culture, warm hospitality, and unmatched attractions, and we are thrilled to build on the momentum we’ve achieved together over the past 7 years.”

Leveraging a strategic and data-driven approach, CIIC tailored its efforts to engage high-income travelers, adventure seekers, digital nomads and potential investors in priority markets, including Panama, Colombia, Brazil, Mexico, Venezuela, Argentina, and Chile. CIIC’s initiatives have spotlighted Barbados’ diverse offerings, from sports tourism and romance to gastronomy and multigenerational travel, capturing the attention of cultural enthusiasts and families alike. The agency’s strategy incorporates tailored media relations, strategic partnerships, and in-market activations to ensure messaging resonates uniquely in each market.

“CIIC PR has been an invaluable partner in showcasing the unique offerings of Barbados to Latin American audiences and expanding our visibility in the region” said Corey Garrett, Director of Latin America for the Barbados Tourism Marketing Inc. “From launching our direct flight through Panama to opening our first BTMI office in LATAM, CIIC has been instrumental in enhancing our presence in Latin America. Their deep understanding of the region and creative storytelling have played a vital role in driving interest and visits to our beautiful island.” 

For more information on Barbados and its offerings, visit Barbados Tourism Marketing Inc..