Opening Year of Aliz Hotel Times Square

Upon the opening of the flagship property of Aliz Hotel Times Square, the independent boutique brand needed to be introduced to the world across the media landscape.

With a robust media relations program, we aimed to highlight the hotel’s central location and one-of-a-kind offerings, including the city’s highest open-air rooftop bar and lounge, a complimentary Peloton studio, pet-friendly accommodations, locally sourced bath amenities, and more. We secured a partnership with Beekman 1802 to provide hi-end gift boxes to our A-list press and influencer contacts of their products (a featured in-room amenity) and planned a grand opening event at the hotel’s signature rooftop as the “must see, must go” event of the year. To introduce the hotel to top meeting planners, we coordinated a separate “Open Air” themed event and hosted 50+ meeting planners from top companies to further grow our client’s database with this important audience.

Additionally, in order to boost the hotel’s social media following and overall awareness, CIIC launched an influencer campaign partnering with lifestyle and travel personalities to personify the vibe of the hotel.

Within the first year, we secured a nod on Travel & Leisure’s World’s Best list as one of NYC’s best new hotels.

Results

• 350,000+ Media Impressions

• $700,000+ Estimated Editorial Value

• 650,000 Social Media Impressions